How To Unlock Leadership Opportunities By Using LinkedIn Like a Creator

Read Time: 3 minutes 49 seconds

If I’m being honest, I became a creator by accident. I didn’t set out with a clear mission to write daily. I stepped gingerly into this world when the business we bought lost 40% of its traffic overnight due to a Google algorithm change.

But that obstacle created an opportunity, one that opened up a whole new chapter in my life.

And thankfully, it’s a world that made sense to me quickly because of the decades I spent recruiting top talent.

What do these two worlds have in common?

Funnels.

And I believe any leader can steal a page out of the creator’s playbook and use it to get better roles, speaking opportunities, and board invitations.

My goal is to get you out of their funnels and get them into yours.

What is a Funnel?

Let’s start with the basics. Funnels are just a way to nurture relationships with your target market.

Recruiters have a candidate funnel. They know if they can get 200 software engineers to apply for a role, they’ll convert 25% into phone screens, 50% of those into interviews, 10% of those in final rounds, and 50% of those into offers.

With a funnel like that, 200 applications yield 1.25 hires. Job filled!

Creators think similarly. They write daily to attract people into their funnel, knowing that a percentage of those people will ultimately buy from them.

Here’s an example:

While you can get sophisticated over time with steps, automated sequences, and highly accurate metrics, what matters early on is the concept. You want to know your desired outcome so you can reverse engineer the steps in your funnel most likely to produce that outcome.

What is your desired outcome: